Recent Articles
October 24, 2023
Work Hard, Play Harder: A Night at the Rabatzz! indoor playground
In autumn, we headed off to conquer Hamburg's biggest indoor playground, "Rabatzz!". Usually, this place is dominated by children. On this particular over-18 evening, however, it was reserved for adults. We experienced an evening full of fun and action that we won't forget.
October 4, 2023
Flexibility, creativity, and community – why working at esome is special for me
We have been fortunate to have Gianna-Emilia Mikeska as a working student in our People and Culture Team since April 2023. Gianna-Emilia is a student of business psychology at the Fresenius University of Applied Sciences in Hamburg and brings her passion for people and culture, along with her expertise in HR psychology, marketing, and business organization, to the table. She takes on a wide range of tasks with us and in the following article, Gianna-Emilia shares her experiences working with us and explains what makes esome so special to her.
September 29, 2023
Political discourse on X
X allows political advertising and takes action for authentic political exchange: the platform brings together more than half a billion people worldwide to discuss their interests in real-time, including election-related issues. X enables direct interaction with elected officials, local and national leaders, and fellow citizens on important issues.
September 28, 2023
Hybrid meets Live: Successful strategy update with new event format
In September, we held our regular strategy update, where our management team summarised an overview of goals, progress, and upcoming initiatives. As we have been working exclusively hybrid since 2020, this presentation was also remote for most of the team. Most recently, we considered testing a new format and giving a joint live event a chance. The question of how this could affect internal communication made us curious—no sooner said than done.
September 20, 2023
Our premiere at the B2Run: Running for a good cause
B2Run hosts events that allow teams to run together, foster team spirit, and contribute to a good cause. The routes are one-of-a-kind, taking participants through fascinating locations and Germany's biggest sports stadiums. With running distances of five to six kilometers, the events are suitable for many sports enthusiasts.
August 17, 2023
Explore the future of music streaming with TikTok Music Beta
TikTok, the booming Chinese social media app, will soon also offer a music streaming platform that opens up innovative ways of listening to music. Thanks to unique community functions, TikTok's favorite music can not only be streamed. Music lovers can also network and discover up-and-coming artists together or receive personal recommendations.
August 15, 2023
Back to the roots: A review of our summer party
Unfortunately, due to the weather, we had to move our outdoor summer party spontaneously inside. However, this did not dampen the mood, so we enjoyed the time together in the office with refreshing drinks, delicious snacks, and fun games.
August 10, 2023
Branded Content for effective marketing strategies
Shifts in media consumption are frequently discussed. But media consumption is already highly fragmented, and the competition for attention is more intense than ever. In this environment, branded content can contribute to effective marketing strategies.
July 7, 2023
Innovative AI updates for TikTok users and advertisers
There is exciting news for all TikTok enthusiasts and those looking to boost their advertising presence on the platform. TikTok is rolling out innovative updates to enhance the user experience and advertising opportunities on the popular social media platform.
July 5, 2023
The power of A/B testing for optimal campaign performance
Other platforms have been offering A/B testing for a long time, allowing advertisers to make data-driven optimizations. LinkedIn's new A/B testing now also enables comparing different target groups, ad motifs, and placements. We take this as an opportunity to inform you about the opportunities and advantages of this testing format:
July 5, 2023
Innovative streaming experience with YouTube Primetime Channels
Over the past few years, competition in the streaming market has steadily increased. With the ever-growing number of streaming platforms and services, content providers face the challenge of positioning themselves in this crowded market, attracting new subscribers, and retaining existing customers for the long term.
June 16, 2023
Crisis-proof media planning – This is how it works
Challenging economic phases, characterized by uncertainty among consumers and cutbacks on the corporate side, usually also have an impact on advertising budgets. Especially in this situation, it would be advisable to invest anti-cyclically and optimize the media planning, not cut media budgets.
May 30, 2023
Our pro bono campaign for an innovative cultural format
The emergence and success of a new format in the digital world are often uncertain and bring many challenges. The start of the cultural format WEILL@night from Dessau was similar: A project whose potential was completely unsure at the beginning. But with great artists and thanks to the support of strong partners like esome and the state of Saxony-Anhalt, the project grew and already made an important contribution to the music & and cultural scene.
April 27, 2023
How AI drives conversational commerce
The increasing need for flexibility and speed is driving the use of chatbots in customer service more and more. According to the latest State of Service survey by the service provider Salesforce, the share of AI solutions used has increased by 88 percent since 2020.
February 9, 2023
These trends are shaping the video market
The digital video market is booming and highly dynamic at the same time. According to a recent Statista study, revenues in Germany in 2021 were around EUR 414 million. This market thus offers unprecedented potential for advertisers to reach their target groups in a particularly attractive environment.