Digital Services
Let us navigate you through the digital world
As experts in digital marketing we stay ahead of industry trends, ensuring that our offerings align with the ever-changing digital landscape. Our flexible and innovative marketing solutions are designed to drive your success. Partner with us to navigate the complexities of the digital world, engage your target audience effectively, and achieve your business objectives.
COOKIELESS FUTURE
Cookies are crumbling —
your audience should not
Stricter privacy regulations and the phasing out of third-party cookies are prompting the hunt for and evaluation of alternative forms of targeting. And with Google planning to eliminate third-party cookies in the second half of 2024, significant change is just around the corner.
We offer you a range of cookieless solutions with partly exclusive data and partnerships.
July2024
is when third-party cookies are expected to be completely phased out
CONVERGENT TV
Device usage is split —
your strategy should not be
Traditional TV advertising has been king for many years, but its reach has been declining with the rise of numerous entertainment platforms. New digital opportunities can help close this gap. However, the ecosystem is highly fragmented and lack of common solutions on how to integrate TV and digital efficiently presents a central challenge.
With our unique partnerships we offer you efficient cross-channel campaigns. We use exclusive factual TV data from ProSiebenSat.1 as well as GFK data to reach or exclude TV audiences across devices.
Only
3%
of Germans aged 18 to 34 prefer linear television
LOCAL CAMPAIGNS
Let your brand become
a hyperlocal hero
Investing in localized digital campaigns allows to efficiently reach targeted audiences, personalize messaging, gain a competitive edge, and foster customer loyalty through tailored and data-driven marketing strategies.
Still the challenge remains the same: How to make sure the right message reaches the right audience and how to set up, run and optimize campaigns in most time efficient way? We offer you a range of concepts and technologies to efficiently run hyperlocal campaigns with optimal impact.
77%
Forecasted number of retail sales in brick-and-mortar shops for 2025, despite significant uprise of e-commerce
14%
CAGR growth in digital Drive-To-Store advertising spend
in Europe from 2021 to 2025
DIGITAL COMMERCE
Leverage the full potential
of digital commerce
Commerce activities often focus on the final purchase decision of a customer. But a sustainable commerce strategy requires considering and optimizing every relevant touchpoint along the whole customer journey. The right selection of inventory, creative strategy and targeting is needed to identify and activate most convertible users.
From (exclusive) retail data to cross-media performance campaigns: We offer you a range of services to approach your individual commerce goals and challenges.
40%
of Gen Z users search for products via TikTok and YouTube – TikTok is like a digital shop window
CREATORS
Authentic campaigns
and effective results
More and more companies use creators (i.a. influencers) for their campaigns. But a fragmented market, many buzzwords, and a lack of data and transparency about effectiveness present challenges for advertisers in choosing the right measures and creators.
Our unique connection to the biggest content ecosystem for creator marketing in Germany ensures authentic campaigns and effective outcome.
51%
of German followers have already bought something at least once based on the recommendation of an influencer
71 Mio.
people in Germany will be reached by influencers in 2026
Get in touch
What is your strategy?
Do you want to conquer the complexities of the digital marketing world with ease? Together, we effectively engage your target audience and achieve your business objectives. Our dedicated team of experts is here to provide you with customized strategies that will elevate your campaigns to the next level.
For individual consultations and marketing solutions tailored to your needs, give us a call or send us an email.
